Daring: “Our Long Term Mission is to Replace and Rethink Chicken in the Global Food System”
2022 has been quite the year for Daring, the New York and LA-based startup on a relentless mission to change how the world eats chicken. Led by the fearless Ross Mackay, Daring kicked off this year with a stunning full-page color spread in the New York Times imploring readers to switch to its sustainable plant-based chicken. From there, Daring took on grocery store meat departments, launching its first refrigerated plant …