Fuller's x Made in Hackney

© Fuller's

Fuller’s Partners With Made in Hackney to Launch Plant-Based Burger in London Pubs

UK company Fuller’s Brewery has partnered with London community kitchen Made in Hackney to offer a plant-based burger at pubs owned by Fuller’s. The burger features a jerk patty made from mushrooms, quinoa, and beetroot, topped with smoky vegan cheese, tahini-dressed kale, balsamic beef tomato, and a secret sauce. It is served with triple-cooked chips. The collaboration is ongoing, and Made in Hackney will also be developing vegan Christmas dishes …



© Aquafaba.space

Ukraine’s Aquafaba.space Launches Crowdfunding Campaign For Egg White Replacer

Aquafaba.space, a plant-based egg white replacer startup from Ukraine, announces the launch of a crowdfunding campaign on the platform Indiegogo to determine the demand for its product. Aquafaba.space announced the start of its crowdfunding campaign to gauge interest in its product. The campaign has a global reach due to the international interest in the company’s product creation. The company says that Ukrainian animal rights group UAnimals will receive 10% of …


Generation Vegan

© Generation V

Million Dollar Vegan Rebrands to ‘Generation Vegan’, Plans to Expose Animal Ag Industry

International vegan charity Million Dollar Vegan has announced it will be changing its name to Generation Vegan, or GenV, with the new name intended to better reflect the organisation’s direction. The newly branded GenV sets out with the mantra, “Unite, Disrupt, Transform”. The non-profit was initially launched by Veganuary co-founder Matthew Glover as a campaign offering to donate $1 million to charity if a notable figure — such as the …


Food pantry/ food bank/ charity/ donations/ volunteer

©Photo by Zoran Zeremski - stock.adobe.com

How the Vegans of LA Food Bank is Using the Power of Plants to Fight the City’s Hunger and Food Waste

As rising inflation continues to push the cost of food, especially meat, to record highs, at least one Los Angeles organization is taking action to make fresh, healthy plant-based food accessible to those in need.   Launched in May 2022, the Vegans of LA Food Bank is the city’s first all-vegan food bank and provides fresh fruits, vegetables, grains and more to individuals and families experiencing food insecurity. Created in partnership …


Plant Based Treaty

© Plant Based Treaty

Haywards Heath Becomes First Town in Europe to Endorse the Plant Based Treaty for Climate Change

The town of Haywards Heath, in the English county of West Sussex, today becomes the first town in Europe to join the Plant Based Treaty initiative, following 17 municipal governments worldwide, including Boynton Beach in Florida and Rosario in Argentina. Haywards Heath Town Council is launching an Education and Business Environmental Awards Scheme, with the Plant Based Treaty and food waste reduction as cornerstones of these initiatives. Calls for Glastonbury …


Million Dollar Vegan Brazil - Manaus

Team in Brazil - Manaus © GenV

Million Dollar Vegan Achieves Target of Donating One Million Meals, Will Announce Updated Mission

Non-profit organisation Million Dollar Vegan, which was founded by Matthew Glover and counts high profile figures such as Dr Neal Barnard, Paul McCartney, and Alicia Silverstone as supporters, has achieved its target of sharing one million plant-based meals with global communities since the start of the pandemic. New chapter MDV states that this achievement of this goal marks the end of a chapter for the charity and that it is …


Plant-based milk shelf at Albert Heijn

Image: ProVeg Netherlands

Petition For EU to Include Plant-Based Milk in School Meals Gains 40,000 Signatures

A petition by ProVeg International urging the EU to include plant-based milk in school meals has exceeded 40,000 signatures. Using the hashtag #schoolmilk on social media, the campaign pushes for the integration of plant-based milk as a more climate-friendly option for future generations. Concurrently, oat milk giant Oatly is running an advertising campaign in mainland Europe across digital and socials, with a video depicting children smuggling cartons of oat milk …


© Oatly

Oatly Ad Campaign Depicts Kids Smuggling Oat Milk Into School

Oatly has launched an ad campaign along with a public survey with the aim of rallying support at European level for the inclusion of plant-based drinks in the European Union’s school fruit, vegetables and milk programme. The ads are running in Sweden, Finland, Germany, Austria, The Netherlands, Belgium and Spain, across digital and socials, with the video portraying children smuggling cartons of oat milk into schools with the caption: “Should …



© Soupergirl

Soupergirl Launches Fair Food Soup at Whole Foods to Fight Farm Worker Abuse

Plant-based brand Soupergirl announces it has become the first consumer packaged goods company to obtain Fair Food certification in an effort to protect farm workers’ rights. Soupergirl’s tomato gazpacho line now carries the Fair Food label, which can be found at select Whole Foods locations.  The Fair Food Program is a national effort to ensure just wages and humane working conditions for migrant workers who pick America’s fruits and vegetables. …



©Animal Equality

Creative Compass to Offer $1.4M in Marketing Aid for Vegan Animal Rights Charities

International vegan marketing agency Creative Compass is launching a program to aid animal rights charities to receive a total of $1.4 million worth of free advertising. With the offer open to 12 eligible vegan charities, Creative Compass will provide help with essential campaign funds and training for animal rights organizations.  With a combined total of $1.4 million worth of free advertising per year available, each month a new animal charity …


make it plant campaign logo


Upfield’s Global #makeitplant Campaign Will Educate & Encourage Chefs to Focus on Plant-Based

Upfield is to announce the launch of its #makeitplant campaign, at this year’s Worldchefs Congress & Expo 2022 at Abu Dhabi National Exhibition Centre (ADNEC) from May 30 to June 2. Along with its portfolio brand Violife, Upfield intends to encourage and support the hospitality industry with the increasing demand for plant-based food with the new campaign. The #makeitplant campaign aims to ensure consumers have tasty and nutritious food options …


Vegan Friendly Meat Commercial

©Vegan Friendly

Israel’s Vegan Friendly Launching First US Branch with Primetime TV Campaign

Vegan Friendly, an Israeli nonprofit, is bringing its groundbreaking brand of vegan advocacy to the US for the first time. After successfully increasing access to plant-based food and raising awareness of factory farming in Israel and the UK, the group is opening its first US branch in New York City. Beginning next month, Vegan Friendly will also air a new ad campaign, “Hell of a Steak”, on US primetime television.  …


OmniPork Vietnamese Dish

©OmniFoods/ Madame Vo

OmniFoods and NYC Chefs Celebrate Asian Heritage Month with New OmniPork Dishes

In honor of Asian American Pacific Islander (AAPI) Month, plant-based foods brand OmniFoods is joining with chefs across NYC to serve exclusive OmniPork dishes. Available from May 16-31, several AAPI restaurants will participate in the event, with a portion of sales going to benefit the Asian American senior community.  Based in Hong Kong, OmniFoods launched OmniPork in the US in 2021 as a realistic alternative to traditional pork. Sold in …


James Cromwell Starbucks Protest NYC


James Cromwell’s Starbucks Protest Sparks Global Conversation on Chain’s Plant-Based Milk Fees

In a widely publicized event, actor James Cromwell protested Starbucks on May 10 by supergluing his hand to a counter in one of the coffee chain’s NYC stores. Wearing an animal rights T-shirt, Cromwell and other activists demanded Starbucks end its long-standing practice of charging extra for plant-based milk options. The PETA-organized demonstration received worldwide media coverage, and provoked lively social media conversations about the fairness of Stabucks’ extra fees …


Double Your Donation: Vegan Meals For Refugees in Ukraine

Vegconomist is supporting a vegan meals project for refugees in the Ukrainian city of Lviv (read more about it here), where tens of thousands of refugees come from other parts of the country. You too can help with your donation. And thanks to the Karuna Foundation, your donation will be doubled, up to an amount of €10,000.   E.g.: You donate €50. The Karuna Foundation will also donate €50, totalling €100   …