e.l.f Cosmetics has partnered with Brooklyn-based creative agency, Movers+Shakers, to launch Eyes.Lips.Face, the company’s first full-length song release.
Cosmetics & Bodycare
Sales of Floral Extract to Soar as Cosmetic Manufacturers Reciprocate Clean Beauty Trend
A report on Floral Extract Market expects that the global sales of floral extract will increase 4.5% year-over-year to reach ~US$ 2.3 billion in 2019, primarily driven by shifting consumer preference towards cosmetic and personal care products based on natural ingredients.
MSL Pioneers VeganSure: 100% Animal Free Cosmetic Microbiology Testing System
MSL, one of the UK’s leading Cosmetic Testing and Regulatory houses, has developed the first Preservative Efficacy Test performed on non-animal derived culture media. The Vegan Society has commented that, “VeganSure® marks a major advance in the cosmetics and beauty industry, offering manufacturers and brands of vegan products an alternative way of testing for the very first time.”
Kylie Cosmetics Launches Vegan Skincare Line, KylieSkin by Kylie Jenner
This week, Kylie Cosmetics, founded by American media personality, Kylie Jenner, launched its first vegan and cruelty-free line of cosmetics, KylieSkin by Kylie Jenner according to its Instagram page.