©Wild Earth

Wild Earth to Debut New Look and Pet Food Collection at SuperZoo 2022

Pet food company Wild Earth announces it is returning to SuperZoo 2022 to showcase its premium line of nutritionally complete, sustainable dog food and treats. The brand will also debut a new product design and preview its upcoming Core Collection, to be released in 2023.  New flavors At SuperZoo, North America’s largest pet retail show, Wild Earth co-founder and CEO Ryan Bethencourt will be on hand to unveil the brand’s …


PawCo Plant-Based Dog Food


Former Impossible Foods Employee Launches “World’s First” Pet Food Made from Plant-Based Meat

Pet food startup PawCo announces the launch of its proprietary dog food made from plant-based meat. Founded by Dr. Mahsa Vazin, a former Impossible Foods employee, PawCo also reveals it raised a seed round earlier this year for an undisclosed amount.  According to the brand, it has invented the world’s first fully plant-based meat designed specifically for pet food. Made to be as tasty as traditional meat, PawCo says its …



VEDGOG Enjoys Success in Germany With Potato & Fava Bean Protein FARMER’S CRUNCH

Katjesgreenfood-backed vegan pet food manufacturer VEGDOG reports strong demand for its limited-edition FARMER’S CRUNCH dry food, created with potato and fava bean proteins, as German consumers begin to shift in the animal nutrition debate in light of new data. The dry food FARMER’S CRUNCH began as a limited-edition product, but quickly evolved into a customer favourite, according to VEGDOG. In response to the high demand, the company has now decided …


Clif Bar Plant-Based Dog Treats

©Clif Bar

Clif Bar Launches CLIF PET Plant-Based Jerky at US Petco Stores Nationwide

American pet retailer Petco announces the launch of CLIF PET, the first line of plant-based jerky for dogs by snack brand Clif Bar and Company. Offered exclusively at US Petco stores and online, the CLIF PET jerky collection is a sustainable and innovative addition to the retailer’s curated assortment of treats and chews, says Petco.  Healthier dog treats CLIF PET represents Clif Bar’s first expansion into pet products, and features …


Dog puppy food

© Gorilla - stock.adobe.com

Agronomics Reveals Cultivated Meat Pet Food Venture Good Dog Food

Agronomics, the UK cellular agriculture investment group headed by billionaire philanthropist Jim Mellon, has partnered with Roslin Technologies, made famous for the world’s first cloned adult mammal Dolly the sheep, to launch Good Dog Food. Says Jim Mellon, Executive Director of Agronomics and Chairman of Good Dog Food: “An untapped sector of the agricultural market is the production of pet food via cellular agriculture. We are delighted to be able …


Wild Earth Plant-Based Dog Food


Wild Earth’s Koji-Based, Meat-Free Dog Food Now Available at Walmart

Wild Earth, makers of sustainable plant-based dog food, announces the company’s superfood dry kibble will now be sold at Walmart, the world’s largest retailer. Wild Earth CEO Ryan Bethencourt broke the news on social media, and it appears the product is already listed on Walmart’s online shopping page. Made from ingredients like chickpeas, sweet potato, pumpkin, spinach and oats, Wild Earth’s kibble is formulated to provide a healthier, cruelty-free alternative to …



Meet Petaluma: A Mission-Driven Brand for Sustainable Dog Food

When Petaluma co-founders Caroline Buck and Garrett Wymore noticed a significant market gap for environmentally conscious dog food, they wanted to lead the change. After years of careful research and development, the couple introduced Petaluma in 2021 – a gently baked, nutritionally complete and sustainable dog food brand. Available in Roasted Sweet Potato and Peanut Butter flavors, Petaluma offers a veterinarian-formulated, plant-based alternative to conventional kibble brands, which typically require …


Sia Bond Pet Foods Advisor

©Bond Pet Foods

Pop Star Star Sia Partners with Bond Pet Foods As New Investor and Advisor

Bond Pet Foods, a biotech startup aiming to remove animals from the pet food industry, announces global music star Sia Furler is joining the company as an investor and advisor. In the new role, Furler will collaborate with the company on creative digital and marketing efforts to educate consumers about more humane and sustainable pet food production. Furler is a long-time animal advocate who has previously worked with notable non-profits …


Omni founders, Image courtesy of ProVeg

Omni founders, Image courtesy of ProVeg

Vegan Dog Food Company Omni Raises £1.1M to Launch Functional Plant-Based Treats

UK plant-based dog food company omni has raised £1.1 million in a funding round, with investors including ProVeg International, Trellis Road, Purple Orange Ventures, Shiocap, and Kale United. The company will use the funding to launch a new lineup of plant-based dog treats that will target specific health conditions — such as skin issues, joint problems, and anxiety. Omni soft-launched in May of last year, shortly after joining the sixth …


©Wild Earth

North America Vegan Pet Food Market 2021-2028 | Projected to Reach $6.48 Billion by 2028

DUBLIN–(BUSINESS WIRE)–The “North America Vegan Pet Food Market Forecast to 2028 – COVID-19 Impact and Regional Analysis By Product Type (Dry Food, Wet Food, and Others), Pet Type (Dogs and Cats), and Distribution Channel (Supermarkets and Hypermarkets, Specialty Stores, Online Retail, and Others)” report has been added to ResearchAndMarkets.com’s offering. According to the study, the market is expected to reach to US$ 6,485.86 million by 2028 from US$ 3,845.64 million …


Clif Pet Plant-Based Jerky Family

©Clif Bar &Company

Clif Bar Leaps Into Pet Food with New Plant-Based Dog Treats

Clif Bar & Company, a leading maker of organic energy bars, is moving into the pet food category with a new line of plant-based dog treats. According to Pet Food Processing, CLIF Pet’s Plant-Based Jerky will launch in early 2022 with three recipes: Sweet Potato & Blueberry, Pumpkin & Apple and Butternut Squash & Cranberry. Each flavor contains just seven ingredients and is formulated for easy digestion, with additional product …


Wild Earth dog food

Ryan Bethancourt/©Wild Earth

BREAKING: Wild Earth Secures $23M & Reveals Plans for Cell-Based Pet Food 

Leading plant-based dog food producer Wild Earth, founded headed by prolific vegan investor Ryan Bethencourt, announces it has secured more than $23 million from all-star investors as it reveals over 700% growth 2020 to 2021. Wild Earth’s success escalated when Bethencourt closed a deal with Mark Cuban on Shark Tank in 2019. The Berkeley based company then went on to secure $11 million in Series A led by VegInvest just …


Because, Animals

©Because, Animals

Cultured Pet Food Specialist ‘Because, Animals’ Closes Heavily Oversubscribed Seed Round Led By Orkla

Because, Animals, a biotech company growing cultured meat for dogs and cats, announces today it has closed a seed stage round led by Orkla ASA. This investment marks Orkla’s first investment in pet food and the first move for its Orkla Alternative Proteins (OAP) unit, which was recently established with the intention of becoming one of the leading competitors in the field of alternative proteins in Europe by 2030. “Partnering …