Egg Alternatives

Until a few years ago, plant-based egg alternatives were a largely unknown niche product whose product range was limited to replacements for the egg content in baked goods. Since then, the market for high-quality egg substitutes has taken off, largely fueled by the launch of the internationally popular scrambled egg substitute JUST Egg in 2017.

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Available across the US, Canada, Singapore, South Korea, South Africa, Hong Kong, China, and Europe in Q4 2022, JUST Egg is the fastest expanding egg brand in the world. Supported by tennis superstar Serena Williams and actor Jake Gyllenhaal, JUST Egg is a global phenomenon that continues to prove the increasing demand for nutritious egg substitutes.

Growing innovation power of the plant egg category

Innovation and variety in plant-based egg alternatives are driving growth as consumers continue to turn to cruelty-free products. Data on the vegan eggs market shows that sales of vegan egg substitutes are expected to reach a value of close to $3.3 billion by 2031, rising at a CAGR of around 8.3%.

Product development and innovational power are increasing on a global scale. In 2022, Indian startup Evo Foods successfully launched the first heat-stable and plant-based boiled egg after establishing itself as a known producer of plant-based liquid eggs.

Moreover, by making use of cellular agriculture, companies like Onego Bio Ltd from Finland are already working on an animal-free egg protein that is produced with a specific precision fermentation process creating identical egg white protein without the need for animals. At the same time, food tech pioneer Fiction Foods already revealed its cellular agriculture egg alternative launch to be in Q3 2022.

The market launch of more high-quality egg alternatives, whether in powder, liquid, or hard-boiled form, is expected in 2023. Subscribe to the vegconomist newsletter to keep up to date with the latest developments in the egg alternatives market.

What’s Trending in the Plant Based World?

Claire Roper, Industry Expert and Plant Based World Expo Advisor, explores the latest trends that will be on display at the show and looks ahead at the future of the plant-based sector.   The Current Landscape With more than a quarter of Brits aiming to reduce their meat intake, the plant-based food market has grown rapidly over the last five years. In fact, sales of meat and dairy-free alternatives have …

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Umami egg sandwich

© Umami United

Japan’s Umami United Develops Plant-Based Egg Made With Konjac

Japanese foodtech company Umami United has revealed that it has developed plant-based eggs. The egg alternatives are made by combining Japanese ingredients such as konjac with a unique enzyme technology that enhances their flavour. Umami says it is already “gaining good traction from the domestic Japanese market”, emphasising that consumer needs are becoming more diverse due to concerns about sustainability, health, allergies, and other factors. The company aims to “unite …

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© Eat JUST

JUST Egg’s Popular Liquid Egg Has Achieved Price Parity with Chicken Eggs

Food tech leader Eat JUST reveals its best-selling JUST Egg has achieved price parity with premium chicken eggs, reports Food Navigator-USA. According to company data, the price for a 12 oz bottle of liquid JUST Egg has dropped to $3.99, about the same as the average cost of a premium 12-count chicken egg product.  Data from the past three years shows the price gap between JUST Egg and its competitors …

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Zero Egg Huevos Revueltos NYC Event

©Zero Egg

Zero Egg Serves Plant-Based Eggs to Mayor and 1,000+ Guests at NYC’s Gracie Mansion

This week, plant-based egg brand Zero Egg sponsored a Dominican Heritage event hosted by Gracie Mansion, the official residence of NYC Mayor Eric Adams. With 1,600 guests, the event was the city’s largest heritage event this year and featured a full spread of plant-based dishes made with Zero Egg.  During the all-vegan event, guests enjoyed plant-based takes on traditional Dominican cuisine, including tostones, maduros, gazpacho, and revuelto de hueve con …

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Evo Foods plant-based egg products

© Evo Foods

Evo Foods Opens Preorders For Plant-Based Egg Products, Sells 1000+ in 24 Hours

On August 1st, India’s Evo Foods opened preorders in Mumbai for its new plant-based egg products — protein patties and cubes in Original and Peri Peri flavours. Just 24 hours later, sales had reached over a thousand units, despite the fact that preorders were only available to newsletter subscribers and the brand had not paid for any advertisements. This success is a testament to the growing demand for plant-based products …

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JUST Eggs at Bonnaroo Music Festival

©Eat Just

JUST Egg’s ‘Good Eggs Tour’ is Bringing Better Vegan Options to Summer Music Festivals

This summer, food tech leader Eat JUST launched its first large-scale marketing tour for JUST Eggs. Taking place at festivals across the US, Eat Just says the tour is bringing much-needed plant-based options to major events such as Bonnaroo, Broccoli City, and the Electric Daisy Carnival.  Feeding the masses Organized by Adrian Santos, JUST Egg’s Director of Field Marketing, The Really Good Eggs Tour was created to get “millions of …

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Just Egg Serena Williams Ad

©Eat Just

JUST Egg Launches New Ads Featuring Serena Williams and Jake Gyllenhaal

Food tech leader Eat Just announces a new JUST Eggs ad campaign featuring tennis superstar Serena Williams and actor Jake Gyllenhaal, who are both investors in the brand. The ads will air in major markets like Chicago, Los Angeles and New York City and are part of a larger campaign that will include billboards and extensive social media promotions.  Intended to poke fun at elite celebrity lifestyles, the ads are …

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Portugal's first vegan egg

Image: @maylaarauj0 on Instagram

Plantalicious Develops “Portugal’s First Vegan Egg”

A project called Plantalicious at the Centre for Food Education and Research (CFER) has created what it claims is Portugal’s first vegan egg. Plantalicious was founded by researcher Mayla Araújo and CFER CEO Daniel Abegão. The project’s liquid egg substitute was developed after five years of research, with the aim of catering to Portugese vegans and those with egg allergies. Made from soy, the plant-based egg provides a more sustainable …

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Israel's YO-Egg

© YO-Egg

Israel’s YO-Egg Raises $5M in Oversubscribed Round, Will Launch at US Restaurants

Israel’s YO-Egg has secured $5 million in an oversubscribed seed funding round led by Stray Dog Capital and NFX. The latter is a tech investor which has never previously invested in a food company. Other investors included Surround Ventures and Secret Chord Ventures. YO-Egg will use the funding to increase production in preparation for its launch at US restaurants, with the ultimate aim of producing 50,000 plant-based eggs per day. …

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Evo Foods and Ginkgo

© Evo Foods

Evo Foods and Ginkgo Bioworks Collaborate to Produce Animal-Free Egg Proteins

Evo Foods and Ginkgo Bioworks have announced they are working together to develop animal-free egg proteins. As part of the collaboration, Evo will use Ginkgo’s Cell Development Kits (CDKs) to cut costs and speed up development times. While the Indian company has already successfully developed plant-based egg alternatives, it is looking to further improve the properties of its next generation of products. Through the use of Ginkgo’s CDKs, Evo will …

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©Evo Foods

India’s Evo Foods to Showcase Its Plant-Based Eggs in the US for the First Time

India’s Evo Foods is to exhibit its plant-based egg alternatives outside its home country for the first time ever. The company will feature its animal-free boiled and liquid eggs at a product showcase in San Francisco. Potential restaurant and retail customers, as well as investors and journalists, are all invited to attend and sample the eggs. The event will take place on April 27 at WeWork, Waterfront Plaza, San Francisco …

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GFI State of Industry 2022

©GFI

GFI’s 2022 State of the Industry Reports Reveal Record Global Investment in Alt Seafood

The Good Foods Institute (GFI) has released its annual State of the Industry Report covering the fields of cultivated, fermented and plant-based proteins, as well as alternative seafood. The report’s biggest findings are summarized here.  Asia Dominates Alt-Seafood Global investments in alternative seafood soared in 2021, nearly doubling the total amount invested in 2020. By far, the greatest concentration of investment and research activity took place in the Asia Pacific …

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Hodo All Day Plant-Based Egg Scramble

©Colin Price/ Hodo

Hodo Launches Ready-Made, High-Protein “All Day Vegan Egg Scramble”

Plant-based protein company Hodo announces it is launching the All Day Egg Scramble, a prepared egg alternative, in 1,500 retail stores across the US. The new plant-based egg will be available at Whole Food and Natural Grocers nationwide, with Sprouts and other retailers adding the product in coming months. The scramble will also be sold through foodservice.  Made from minimally processed ingredients, the All Day Scramble was created to offer …

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JUST Egg Canada

©Eat Just

JUST Egg Approved By European Commission, Will Launch in Europe This Year

Eat Just, Inc. announces today that its mung bean protein — the key ingredient in global phenomenon JUST Egg — has received approval from the European Commission, paving the way for a European launch in Q4 of this year. JUST Egg is the fastest growing egg brand in the USA and also retails across Canada, Singapore, South Korea, South Africa, Hong Kong and China. In October of last year, the protein was initially …

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OnlyEg Float Foods

OnlyEg ©Float Foods

Float Foods Alt Egg Beats Plant-Based Leaders to Win World Food Innovation Award

Float Foods, the Singapore vegan egg start-up, has been awarded ‘Best Health or Wellness Food’ at the World Food Innovation Awards 2022 for its plant-based OnlyEg White formulation. The egg alternative beat finalists in the same category such as ALDI and Heura Foods. In its eighth annual edition, the awards ceremony was held during the International Food and Drink Exhibition, with the judging panel including senior food industry figures, including …

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