HappyVore, one of the leading startups on the French plant-based scene, this week announced the launch of its gourmet plant-based breaded supremes.
“We made them only with plants using wheat protein as a protein source. A schnitzel 2.0 with deliciously crispy breadcrumbs and a tender centre,” the brand said on social media.
The breaded supremes are Nutriscore A and can be cooked quickly, with just five minutes in the pan. They are now available exclusively on the brand’s website. Consumers will also be able to find them from the end of September in supermarkets in Auchan, Géant Casino, Leclerc, Monoprix, Intermarché and Système U shops.
After only three years of existence, HappyVore (formerly known as Les Nouveaux Fermiers) had already announced in mid-June the opening of its own production plant located in Chevilly, near Orléans. According to the startup, this is the largest plant for producing vegetable meat in France.
“This acceleration is made possible by our latest fundraising with new partners: Invus with the Artal family group, not forgetting our historical investors who trusted us at the beginning, notably Adrien de Schompré (Sushi Shop), Philippe Cantet, Rémi Douchet, Gregoire Kaufman”, declared HappyVore.